Digital Marketing 101: The 7 Types

 Digital marketing, in simple terms, is the digital form of marketing. However, it's broader than it sounds on the technical side. It's more complex and fruitful and the marketing option of the now. On behalf of Adgambit, I will give you an idea of digital marketing's seven types. 

Search Engine Optimization (SEO)                                                                                                  

SEO has the sole objective to increase the rank of your website in Google search result pages and eventually raise the search engine traffic to your website. SEO Services providers research words and phrases people are searching for and add these to your content for this task.

However, SEO is always challenging because it depends on Google and its present algorithm, which is never the same.       

Pay Per Click (PPC)

Pay-per-click advertising or PPC advertising is another way of increasing your website's search traffic. The term pay per click generally refers to promoted search engine results, a short-term form of digital marketing, where once you stop paying, the ad also stops. However, the difference between SEO and PPC Services is that you only pay PPC companies like Adgambit for results. 

For example, the ads you see while browsing, at the top and sides of search results, before YouTube videos, and ads you see in apps.  

Social Media Marketing (SMM)

If you use social media, you might have come across, searched for, and followed your favorite brands, companies, service providers, etc., and followed such pages. Furthermore, you also see regular posts on these pages.

Some of these are posts with images related to everyday life, which you like and scroll down, while others are posts, which grab your attention to a specific product or service while being interesting at the same time, the result is extreme-sharing. So without even knowing it, you have become a part of social media marketing. You can do SMM yourself or save valuable time by taking SMM Services from experts.

Content Marketing

If you have a brand, you want your number of customers to increase continuously. That's where content marketing is beneficial for you. The objective is to share valuable content with users while promoting the brand. The primary task is always giving value to the reader first. This way, the reader will become a customer and eventually a consumer. 

Email Marketing

Email marketing is another one of the famous Digital Marketing Services which you can avail. Believe me or not, even in the era of social media and mobile apps, email marketing still stays as one of the most effective marketing techniques.

You can use it to increase your customers by strategically emailing offers, content, and promotions that your market is interested in or interested in your content by making creative content emails. But, again, the focus is to increase the email open and click-through rates. 

Mobile Marketing

Let me give you straight, SMM is a part of mobile marketing because where else do people use social media nowadays than smartphones.

 It's a targeted marketing technique that reaches your customers via social media, mobile apps, text messages, and email, making email marketing a part of it. 

Marketing Analytics

Back in the old days, when the only trackable and measurable things were coupons and similar email offers, but at that time, technology was not that advanced too.

However, with advanced time and technology, digital marketing has become more trackable and measurable, and you track and measure digital marketing campaigns' progress with marketing analytics.